3D Distraction Equipment Celebration


Run Geordie Run hero Mark Allison has had a special demonstration of ground-breaking kit that will help hundreds of sick North-East children cope with pain.

The event at Newcastle’s Great North Children’s Hospital showcased 3D pain and anxiety distraction equipment which will be installed in Newcastle’s Great North Children’s Hospital thanks to the hard work of people like Mark who raised more than £50,000 for The Children’s Foundation in his marathon 3,100 mile run across the US.

Mark has agreed to become an ambassador for the charity. He said: “It is an absolute pleasure to see the 3D equipment in action at the hospital. I have always been a fundraiser from arms length, so it is fantastic to actually come along and see what the money I have raised for the charity will be spent on – it really does make all of those miles worthwhile!”

Professor Stephen Singleton, chairman of The Children’s Foundation, said: “We have a long track record of turning inventions into something that works, supporting it and then it goes off into the world. The Amazing Interactives’ invention of 3D equipment to distract very sick children from their treatment is a splendid example of that.”

The equipment, which is a world first, uses 3D interactive animated characters to help distract and relax children while they undergo painful medical procedures. Amazing Interactives  works closely with nurses in the hospital to ensure that the equipment is constantly being developed and updated to meet the needs of children.

Tim Dear, creative director of Amazing Interactives, said: “We try to make the interactive programmes as colourful and fun as possible so the children can fully immerse themselves in the activities. Developing this equipment is one of our proudest achievements as it is so fulfilling to show the supporters who put so much hard work into funding this equipment the outcome of their efforts.”

In the past year the charity has directly improved the lives of more than 37,000 children across the North East through its “Happy, Healthy, Safe” campaign which supports medical research into childhood illnesses and conditions, NHS services for children and young people and creates partnership programmes that will address key health and lifestyle issues affecting young people including mental health, disability and safety.

For more information about the work of The Children’s Foundation contact fundraising manager Libby Nolan on [email protected] or 0191-282-0896.