This Girl Can – Newcastle bound…

A bold new campaign set to tackle the barriers that stop millions of women being more active launched last weekend in Newcastle. The Children’s Foundation have partnered with This Girl Can and will be encouraging all of our female supporters to get active.

The launch took place in the Civic Centre on International Women’s Day, and was aimed at helping women in the North East get up and active. The event, hosted by Anna Foster, featured inspirational stories from Aly Dixon, International Athlete Team GB, Councillor Joyce McCarty and Lisa O’Keefe, Director Sport England.

Funded by Sport England through the National Lottery, and led by Active Newcastle, the This Girl Can campaign is the first of its kind to feature women of all shapes, sizes and sporting abilities that sweat and jiggle as they exercise.

In addition, if you’ve seen the national campaign video for This Girl Can, you can now feast your eyes on our local Newcastle campaign video. It features some of our great ambassadors who have been helping spread the word, and explains how Active Newcastle can help you get active and have some fun with friends.